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SM&A


Your strategic communications partner.

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SM&A


Your strategic communications partner.

We are a team of exceptional communicators.

We provide expert, relevant, timely and effective support to weather a crisis, manage a transition, strengthen a brand or take your existing communications programs to the next level. 

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What we do


Strategic communications that drive results.

What we do


Strategic communications that drive results.

Sarah McNeil & Associates offers a diverse team of communicators and leaders in our fields.

Each client and project is different. We bring together the right people, skills and experience to meet your unique needs. 

  • We are a full-service strategic communications agency. 

Our team has a proven record of designing and executing high-impact internal and external communications programs including change management, branding, social media engagement, media and analyst relations, speechwriting and more. 

  • We help navigate organizational change and transformation. 

Periods of transition are challenging - from leadership changes to major restructuring efforts. We can help you navigate organizational change by developing the right strategic vision and tactical communications plan to engage your key stakeholders and help ensure a strong return on investment.

  • We can unlock new value from your existing programs. 

As an extension of your internal team, we can help refine your existing communications goals, establish clear success criteria and drive measurable results. We can also design and implement entirely new communications programs for your organization.

 
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Who we are


A team of exceptional communicators.

Who we are


A team of exceptional communicators.

We love what we do. While each associate brings their own unique experiences, together we are a proactive team of problem-solvers focused on helping clients reach their goals and desired outcomes.


Sarah McNeil

Founder and Principal

I launched Sarah McNeil & Associates in 2011 with the goal of working with great people on meaningful projects

After 20 years of collaborating with some of the world's most recognizable brands, I aspired to bring that experience to bear for my own team and clientele. Five years later, I'm thrilled to find myself working with (and learning from) some of the most talented professionals in the industry. 

Prior to launching Sarah McNeil & Associates, I was a Senior Principal at Carmichael Lynch Spong (CLS), a creative advertising agency headquartered in Minneapolis. In that role, I led the Technology, B2B and Social Media practice groups. I was the agency lead for clients such as Sherwin Williams, Power Bar, CamelBak, Electra Bikes and Noodles & Company.

 

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Before CLS, I spent nine years as a Senior Vice President at FleishmanHillard, where I led the agency's technology and B2B practices, working with brands like CommVault Systems, Imation and Fair Isaac (now myFico.com). During this time, I was honored to receive the agency's highest employee honor - the John D. Graham Award - which recognizes exceptional client service, team leadership and collaboration. 

Learn more about my background and experience.


My Associates

Experienced and dedicated professionals who drive results.

Our associates bring world-class expertise across a number of marketing and communications disciplines. Together, we have decades of experience working with Fortune 100 companies and some of the world's most visible brands.

We pride ourselves on supporting every project with the right people and expertise. Our goal is to ensure you have the right access to precisely the right resources. This allows us to ramp up quickly on new projects while keeping our ongoing costs transparent and consistent along the way.

We have extensive experience in the following areas:

  • Internal and external communications
  • Change management and stakeholder engagement
  • Crisis and issues management
  • Media, analyst and influencer relations
  • Social media engagement and measurement
  • Brand strategy and positioning
  • Speechwriting and executive coaching
  • Editorial and copywriting support 

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Contact


Let’s talk.

Contact


Let’s talk.

If your company has communications challenges to meet, Sarah McNeil & Associates can help you get the results you’re looking for.

We’re always interested in meeting exceptional communications professionals, too. If you have deep expertise in your communications field, we might be able to work together.  

I’m Sarah McNeil.

Give me a call at (612) 205-0795, or use the form below. 

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